The impact of digital technology on journalism and media producers.

The advent of new technology has surely led to a new trend in journalism by what is called convergence.
This is moving away from the traditional form of reporting on the print and paper format, or tabloid,
to posting articles, videos and images online.
It urges jornalists to develop new skills or becoming multiskilling.
The journalist, going out for a story, will not only have his pen and notebook but also his camera, videocamera, microphone and recorder all packed in a bag.
This new way of reporting and posting news stories online meets the concept of how the audience will now access the news.
News can now be accessed on the mobile phone, on ipads or personal computers instantly. The audience does not have to wait till the hour to be hear it on radio or wait till they get home to watch TV or wait the next morning till the paper is published.
Depending on its preference and circumstances, the audience will also choose the format or again one form where he or she obtains more gratification.
In terms of Media producers, it also introduce a different way of producing  news in various ways  using new technology to capture a bigger audience.
The new media allows a greater exposure for  advertising a product or service.